I’m Gabriel, the founder of Yacht Directory and the creator of Top Marinas and YouSail.
A life spent helping people get found
My background is marketing. I’ve spent more than a decade in SEO and app store optimisation, and I was one of the first people to treat ASO as its own discipline. In 2013 I launched the first ASO course on Udemy, then wrote one of the first books on the subject, the ASO Bible, followed by ASO Ninja. More than 10,000 students have been through my courses.
Along the way I ran a marketing agency and worked with companies like Red Bull, Disney, EA Games, FreshBooks, PBS and Xerox. I’ve helped more than 500 developers and app companies get found, and spoken at conferences in London, Singapore, China and Thailand.
I also bought an ASO company, Appmind, which was later acquired by Mobile Action, where I stayed on as a consultant and ambassador.
Not everything I write is about marketing. Zero Excuses is my book on how to live a beautiful life. The Lazy Bastard is a productivity guide for procrastinators.
Now it’s sailing
I also have a habit. I build websites around the life I want to live. When I worked as a diving instructor, I built diving websites. Now it’s sailing.
My partner Kristy and I are working towards buying a yacht, moving aboard and sailing Australia and the Pacific. Plan a life aboard and the questions arrive quickly: where do you keep the boat, who looks after it and where do you learn the skills?
The answers were scattered across hundreds of business websites, forums and Facebook groups. So I did what I know how to do. I collected useful information, organised it and put it online.
That work became a network of sailing websites. Yacht Directory brings Australian marine businesses together by service and location, using the published information in YouSail. It sits alongside Top Marinas and the rest of our sailing network: Sailing Schools, Sailing Courses, Sailing Clubs, Top Charters and Buy Sails.
Useful information, without pretending
I’m not an expert sailor, and I haven’t tied up at every marina in Australia or worked with every business in this directory. What I’m good at is finding information and making it easy to use.
The business information here comes from YouSail’s published directory. For the details of a particular service, the people who run the business are the ones to speak to. Our owner guides help you prepare for those conversations, and our lessons with Saily make getting started a little more welcoming.
Moving onto a yacht is me running out of excuses.
Let’s talk boats
I’m based in Merimbula, on the NSW South Coast. If you run a marina, represent a marine brand, or just want to talk boats, email me at gabriel@yousail.com.au.
You can follow the full story at yousail.com.au.
Gabriel